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Content Strategy Overview

This course enables you to understand what a content strategy is, how it can help your organization, the work involved in creating and executing a content strategy, and how to sustain it over time. Learn best practices for crafting useful, usable, effective content for your organization’s top-priority audiences.

Covering all the essentials of content strategy, this course will show you how to help your organization plan, create, manage, publish, and promote content in a way that increases its effectiveness.
  • Duration

    6 hours

  • Price

    €600

  • Format

    Video

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    Delivered by

    Hilary Marsh

    Content strategist
    Hilary Marsh has been a leading content strategy practitioner, mentor, speaker, and professor since 1999. Hilary is a co-author of “Content Strategies for a Changing World,” a major report about content strategy adoption and maturity (ASAE, 2019) and the first-ever chapter on content strategy in the Professional Practices in Association Management textbook (ASAE, 2021). She also leads the 1,000+-member content strategy community at https://content-strategy.com.

    Hilary’s consultancy, Content Company, helps content-rich organizations achieve better results by improving their content practices. Clients include top-tier professional associations, nonprofit organizations, and corporate intranets including Allstate, American Bar Association, American Medical Association, Endocrine Society, Institute of Food Technologists, Intuit, and Walgreens.

    About the course

    Before any training starts, we ensure that the course is accessible to people with disabilities, or with a special need to be taken into consideration for learning. Please contact us by email at: training@firehead.net in order to find possible adjustments we can implement together to promote the success of your learning experience.

    Who it's for

    This course is appropriate for business professionals who want an introduction to content strategy, new content strategists who want to increase their knowledge and proficiency, and experienced content strategists who want to delve more deeply into the organizational and people aspects of content strategy.

    What you'll learn

    • The core components of content strategy: substance, workflow, structure, and governance.
    • How content achieves organizational goals and meets audience needs.
    • How to assess the content your organization creates today, understand its audiences and goals, learn whether the content is achieving its goals, and use this information to make data-informed decisions about similar content going forward.
    • What a plan and workflow for creating, reviewing, publishing, managing, governing, and promoting your organization’s content looks like.
    • How to develop measurable goals for content.
    • How to align content with the organization’s various publishing channels, based on the content’s goals and audiences.
    • How to develop an effective operations plan for making your content strategy into a sustainable reality.

    How you'll learn

    This is an asynchronous, self-guided course.
    The course materials include pre-recorded video presentations, exercises, and quizzes.
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    Course Objectives

    You can expect to spend six to ten hours completing all of the elements of this course, including videos, readings, and quizzes.

    The course is entirely self-directed, so you can complete it at a time and pace that works best for you. If you leave the course and come back at a later time, your course progress will be saved so you can pick up where you left off.

    On successful completion of this course, you will be able to:
    • Assess the content your organization creates today, and understand its audiences and goals
    • Use this information to make data-informed decisions about similar content going forward
    • Develop a plan and workflow for creating, reviewing, publishing, managing, governing, and promoting your organization’s content
    • Create measurable goals for your content
    • Align content with your organization’s publishing channels
    • Develop an effective content operations plan

    What's in this course?

    •     videos
    •     content
    •     downloads
    •     activities
    •     assessments
    •     additional references
    Videos - short, engaging presentations from the course instructors that bring the topic to life (transcripts can be provided as an alternative learning format).

    Content     - text and graphics that allow you to read and consider a variety of topics.

    Downloads     - templates, guides, and additional resources for your reference that will deepen your understanding.

    Activities     - real-world scenarios that provide you with an opportunity to apply what you’ve learned (scoresheets are provided so you can assess your own work upon completion).

    Assessments     - self-grading quizzes that assess your learning through multiple choice, multiple response, and true/false questions.

    Additional references - references to related materials outside of the course to use to continue your learning.

    Course Prerequisites

    There are no specified prerequisites for taking this course.

    Requirements

    To engage with the materials in this course you will need to have:
    • A strong internet connection for playing videos, downloading files, and accessing other course materials
    • An approved browser (Chrome, Firefox, Safari...)
    • A PDF reader for accessing course resources
    • Office software for completing activities and downloading templates
    • Ability to open multiple file types: mp4, PDF, docx, xlsx

    Course Outline

    What People Are Saying...

    "Recommended"

    I really recommend this course to everyone interested in content strategy and willing to work on their skills.

    Helen White

    "Very Helpful"

    I have completed this course and now I know the fundamentals of content strategy which will help me enormously in my job. 

    Sydney Wilson

    "Brilliant Course"

    Easy to follow, nice exercises. It is actually good to cover the basics of content strategy, even if you are not an absolute beginner, and especially if you are self taught.

    James Lemont

    Results for 2025 Available Soon!