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An Introduction to Content Operations

Content operations (ContentOps) is a practice emerging from content strategy. This course will show the connection between content strategy and operations, and demonstrate the principles that make the operationalisation of content a much-needed development for professionals across the content spectrum.

  • Duration

    3.5 hours

  • Format

    Video

  • Price

    €595


    About the course

    Who is this course for?

    • Any content manager or senior practitioner with a role in the organisation that involves creating an operational model for turning a content strategy into content operations

    • Technologists who want to understand the workflow needed by content and its producers, to have a better implementation to support the operational model

    What will you learn?

    Content operations (ContentOps) is a practice emerging from content strategy. This workshop will show the connection between content strategy and operations, demonstrate the principles that make the operationalisation of content a much-needed development for professionals across the content spectrum.

    We will cover:

    • Principles and practice of content operations
    • How turn a content strategy into an operational model
    • Fundamental components that go into content operations
    • Examples of how content operations have been implemented in a range of situations

    How will you learn?

    This is a self-paced course that can be completed over the course of a half-day or day, depending on the complexity of the circumstances.

    The videos contain eight exercises that build on each other to culminate in the foundations of an operational model.
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    Presented by

    Rahel Bailie

    Content Ops Consultant
    Rahel Anne Bailie (BA, FRSA, FSTC, FISTC, Cognitive Edge Accreditation) is the founder of Content, Seriously, a London, UK based consultancy. She is a seasoned consultant, using her deep understanding of both the technical and editorial sides of content to developing solutions to solve complex information problems. She develops content strategies for efficient content operations, building robust systems for scale, personalisation, and overall effective content delivery.

    She is an instructor in FH-Joanneum's Content Strategy Masters Programme; co-author of "Content Strategy: Connecting the dots between business, brand, and benefits" and "The Language of content strategy" and contributor to several other books. Her experience spans corporate communications, technical communication, localisation management, content strategy, and has concentrated in the discipline of content operations.

    What People Are Saying...

    Recommended

    "Everyone who works in content should learn about how to operationalise it their organisation. Rahel Bailie is a master and a thought leader in content ops, and this course is highly recommended."

    Satisified learner

    Very Helpful

    "I wish I had taken this course a long time ago."

    Content Strategist

    Brilliant Course!

    "Easy to follow, nice exercises. Rahel knows her stuff. She shows clearly how content strategists need to know how to operationalise content as the next step."

    Technical communicator