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An Introduction to Content Operations

Content operations (ContentOps) is a practice emerging from content strategy. This course will show the connection between content strategy and operations, and demonstrate the principles that make the operationalisation of content a much-needed development for professionals across the content spectrum.

  • Duration

    3.5 hours

  • Format

    • Video
    • Exercises
    • Self-assessments

  • Price

    €595

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    Presented by

    Rahel Bailie

    Content Ops Consultant
    Rahel Anne Bailie (BA, FRSA, FSTC, FISTC, Cognitive Edge Accreditation) is a seasoned consultant, using her deep understanding of both the technical and editorial sides of content to developing solutions to solve complex information problems. She develops content strategies for efficient content operations, building robust systems for scale, personalisation, and overall effective content delivery.

    She is an instructor in FH-Joanneum's Content Strategy Masters Programme; co-author of "Content Strategy: Connecting the dots between business, brand, and benefits" and "The Language of content strategy" and contributor to several other books.

    Her experience spans corporate communications, technical communication, localisation management, content strategy, and has concentrated in the discipline of content operations.

    About the course

    Before any training starts, we ensure that the course is accessible to people with disabilities, or with a special need to be taken into consideration for learning. Please contact us by email at: training@firehead.net in order to find possible adjustments we can implement together to promote the success of your learning experience.

    Who is this course for?

    • Any content manager or senior practitioner with a role in the organisation that involves creating an operational model for turning a content strategy into content operations

    • Technologists who want to understand the workflow needed by content and its producers, to have a better implementation to support the operational model

    What will you learn?

    Content operations (ContentOps) is a practice emerging from content strategy. This workshop will show the connection between content strategy and operations, demonstrate the principles that make the operationalisation of content a much-needed development for professionals across the content spectrum.

    We will cover:

    • Principles and practice of content operations
    • How turn a content strategy into an operational model
    • Fundamental components that go into content operations
    • Examples of how content operations have been implemented in a range of situations

    How will you learn?

    This is a self-paced course that can be completed over the course of a half-day or day, depending on the complexity of the circumstances.

    The videos contain eight exercises that build on each other to culminate in the foundations of an operational model.
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    Course Objectives

    You can expect to spend 3 to 4 hours completing all of the elements of this course, including videos, readings, quizzes and the final assessment.

    The course is entirely self-directed, so you can complete it at a time and pace that works best for you. If you leave the course and come back at a later time, your course progress will be saved so you can pick up where you left off.

    On successful completion of this course, you will be able to:
    • Create a content operations workflow model for your organisation
    • Apply the principles that operationalise content for a content strategy 
    • Recognise a range of situations where content operations can be implemented

    Course Prerequisites

    There are no specified prerequisites for taking this course.

    Requirements

    To engage with the materials in this course you will need to have:
    • A strong internet connection for playing videos, downloading files, and accessing other course materials
    • An approved browser (Chrome, Firefox, Safari...)
    • A PDF reader for accessing course resources
    • Office software for completing activities and downloading templates
    • Ability to open multiple file types: mp4, PDF, docx, xlsx

    Course Overview

    What People Are Saying...

    Recommended

    "Everyone who works in content should learn about how to operationalise it their organisation. Rahel Bailie is a master and a thought leader in content ops, and this course is highly recommended."

    Satisified learner

    Very Helpful

    "I wish I had taken this course a long time ago."

    Content Strategist

    Brilliant Course!

    "Easy to follow, nice exercises. Rahel knows her stuff. She shows clearly how content strategists need to know how to operationalise content as the next step."

    Technical communicator

    Results for 2025 Available Soon!

    Last update: 14/10/2025